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Learn DTC
Introduction
What we'll cover (1:00)
The fundamentals of DTC (5:17)
Major Hurdles in DTC (4:03)
Elements of Success (3:10)
Creating a Brand vs Dropshipping (1:21)
Is DTC right for me? (3:22)
About Me (1:14)
Ideation
What makes a good DTC business? (19:42)
Case Study: Glasvin (13:49)
Sourcing: Using Alibaba (15:22)
Relationships with Suppliers (3:59)
Photography (2:15)
Components of COGS (4:08)
Estimating Gross Margin (9:57)
What's a Good Gross Margin? (5:16)
Validation
Branding Pt. 1 - Naming (8:57)
Branding Pt. 2 - Logo (8:56)
Initial Funding (5:40)
Shopify Pt. 1 - Set-up (13:43)
Shopify Pt. 2 - Editing theme code (6:26)
Shopify Pt. 3 - Shopify Apps (5:41)
Shopify Pt. 4 - Outsourcing via Upwork (3:48)
Shopify Pt. 5 - Payments, Orders, Shipping (3:38)
Packaging Design with Adobe Illustrator (13:03)
Fulfillment (16:38)
Organic Growth Pt. 1 - Sending Samples (11:44)
Organic Growth Pt. 2 - PR and Sending Cold Emails (8:45)
Expansion
Inorganic Growth / Digital Marketing Pt. 1 - Intro (9:37)
Inorganic Growth / Digital Marketing Pt. 2 - Major Metrics (7:31)
Inorganic Growth / Digital Marketing Pt. 3- Attribution Models (8:37)
Inorganic Growth / Digital Marketing Pt. 4 - Adding FB Pixel and Google Analytics [links to shopify.com]
Inorganic Growth / Digital Marketing Pt. 5 - Resources for Facebook ads
Raising Money (8:30)
Social Media (6:53)
Customer Service (6:04)
Advanced Marketing Techniques (9:19)
Estimating Demand, Restocking (3:59)
Wholesale (5:51)
Conversation
Cam McDonald, CEO of Iconic Brewing (25:49)
Xenia Chen, Founder of Threads (52:24)
Andrew Vuu, Partner at Sojen (30:14)
Connie Lo, Co-Founder of Three Ships Beauty [eta May 1]
What's a Good Gross Margin?
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