Learn DTC

Direct-to-Profit

The definitive course for early-stage entrepreneurs building direct-to-consumer brands with no funding and no connections. Save months of time, energy and $20,000-40,000 by following 5 hrs of video.

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I grew a direct-to-consumer business to $250k of revenue in its first 12 months with no prior experience, no funding and no connections. I'll share with you everything I've learnt, and all the mistakes I've made.

Learn how to

Create a world-class DTC brand from scratch

Eliminate bad ideas and validate good ideas quickly

Conduct useful customer interviews by asking them the right questions

Find influencers and send them cold emails; no connections required

Bootstrap by spending margin on growth instead of expensive consultants

Estimate profitability and determine price using our industry-leading gross margin estimator

Save $20,000-$40,000

and achieve better results by

  • Designing your own branding and packaging ($10,000)

  • Running your own social media ($2000/month)

  • Running your own PR ($3,000-6,000/month)

  • Designing your own online storefront ($10,000)

Follow along our walkthroughs

of the following platforms and technologies, and more

Watch our interview with Xenia as she reveals the tricks to bootstrapping a side-gig to a million-dollar fashion business

Xenia Chen

Founder, Threads
Watch our interview with Cam as he shares his successes in failures as he revolutionized the multi-billion dollar ready-to-drink market in Canada

Cam McDonald

Founder, Iconic
Watch our interview with Connie, who is built a 7-figure natural skincare company, starting from her garage

Connie Lo

Co-founder, Three Ships Beauty

Meet your instructor

David K.

Founder, Glasvin

2 years ago David quit his job in finance and began pursuing entrepreneurship in wine. His self-funded direct-to-consumer wine glass business went from nothing to selling more than $250k in its first 12 months of operations, and was featured on Food & Wine Magazine as one of the "Best Products of 2020". He hopes this course will help entrepreneurs like him save time and money, and ultimately succeed in their ventures.

Prior to working Finance, David co-founded a company that educated thousands of students in business concepts like finance, accounting, economics and operations. He graduated first in his class from the Queen's School of Business.

Lifetime Subscription w/ Payment Plan

$99/month for 3 months
  • 5+ hours of original content
  • DTC economics worksheet
  • Walkthroughs for Shopify, Adobe Illustrator, Alibaba, Freightos, Clearbanc, Upwork
  • Interviews with founders of successful DTC businesses
  • Referrals to fulfillment centers, coders, and more
Enroll in Course

Lifetime Subscription

$199
  • 5+ hours of original content
  • DTC economics worksheet
  • Walkthroughs for Shopify, Adobe Illustrator, Alibaba, Freightos, Clearbanc, Upwork
  • Interviews with founders of successful DTC businesses
  • Referrals to fulfillment centers, coders, and more
Enroll in Course

Check out this FREE lesson from the course!

Our industry leading gross-margin calculator lets you assess if your business is viable before you put one dollar at risk. I chose this video to show you that despite the breadth of the content, we go very deep into the concepts

Course Curriculum


  Introduction
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  Ideation
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  Validation
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  Expansion
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  Conversation
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