This course was created with the
course builder. Create your online course today.
Start now
Create your course
with
Autoplay
Autocomplete
Previous Lesson
Complete and Continue
Learn DTC
Introduction
What we'll cover (1:00)
The fundamentals of DTC (5:17)
Major Hurdles in DTC (4:03)
Elements of Success (3:10)
Creating a Brand vs Dropshipping (1:21)
Is DTC right for me? (3:22)
About Me (1:14)
Ideation
What makes a good DTC business? (19:42)
Case Study: Glasvin (13:49)
Sourcing: Using Alibaba (15:22)
Relationships with Suppliers (3:59)
Photography (2:15)
Components of COGS (4:08)
Estimating Gross Margin (9:57)
What's a Good Gross Margin? (5:16)
Validation
Branding Pt. 1 - Naming (8:57)
Branding Pt. 2 - Logo (8:56)
Initial Funding (5:40)
Shopify Pt. 1 - Set-up (13:43)
Shopify Pt. 2 - Editing theme code (6:26)
Shopify Pt. 3 - Shopify Apps (5:41)
Shopify Pt. 4 - Outsourcing via Upwork (3:48)
Shopify Pt. 5 - Payments, Orders, Shipping (3:38)
Packaging Design with Adobe Illustrator (13:03)
Fulfillment (16:38)
Organic Growth Pt. 1 - Sending Samples (11:44)
Organic Growth Pt. 2 - PR and Sending Cold Emails (8:45)
Expansion
Inorganic Growth / Digital Marketing Pt. 1 - Intro (9:37)
Inorganic Growth / Digital Marketing Pt. 2 - Major Metrics (7:31)
Inorganic Growth / Digital Marketing Pt. 3- Attribution Models (8:37)
Inorganic Growth / Digital Marketing Pt. 4 - Adding FB Pixel and Google Analytics [links to shopify.com]
Inorganic Growth / Digital Marketing Pt. 5 - Resources for Facebook ads
Raising Money (8:30)
Social Media (6:53)
Customer Service (6:04)
Advanced Marketing Techniques (9:19)
Estimating Demand, Restocking (3:59)
Wholesale (5:51)
Conversation
Cam McDonald, CEO of Iconic Brewing (25:49)
Xenia Chen, Founder of Threads (52:24)
Andrew Vuu, Partner at Sojen (30:14)
Connie Lo, Co-Founder of Three Ships Beauty [eta May 1]
What we'll cover
Complete and Continue
course builder. Create your online course today.
Start now
course builder. Create your online course today.
Start now
course builder. Create your online course today.
Start now